Round is sweet.. but angular is…
Chuquichambi and colleagues report that “People generally associate curved and symmetrical shapes with sweetness, while associating angular and asymmetrical shapes with the other basic tastes (e.g., sour, bitter). . . . The results replicate...
We eat healthier when we see nature… another “Biophilic” effect!
Via 5 experiments Langlois and Chandon learned that “individuals exposed to the natural environment choose healthier foods when compared to those exposed to urban environments or a control condition. Nature’s effects are observed for...
Sensory Links
Rodriguez and colleagues evaluated ties between sounds smells and tastes. They used a literature review to determine that “Sweetness perception was reported to be associated with high pitch . . . piano timbre ....
Bigger = Better
Spielmann and Rossi “Through four studies, including a field study, we examine the associative semantic schema deduced from wider (versus narrower) glassware rim and how the ‘bigger is better’ bias influences consumer purchase behavior...
Designing in Taste
Spence reports that “people intuitively match roundness with sweetness, while picking angular forms to represent the other four basic tastes. . . . Roundness is also associated with and tends to accentuate, creaminess. ....
Seeing and Eating
Joye and colleagues “tested if savoring (visual) beauty could satiate consumers, such that they would no longer feel the need to satisfy themselves via actual eating. In two studies, participants had to watch photos...
Use “Healthy” in your labelling
Sleboda and team’s work may be handy as you attempt to convince your family and friends to act in more environmentally responsible ways. The researchers collected data as “Participants chose between one gourmet food...
Tension and Tastes
Zushi’s team shares that “Prior research indicate that emotional states can alter taste perception, but the underlying mechanisms remain unclear. . . . The first experiment investigated how anxiety affects taste perception when individuals...
Designing New Year’s Resolutions – The Long Read
As one year ends and another begins we’re driven to think about the high and low points of the last 12 months and to plan for the next 12, and beyond. All of which...
Perception and visual clues – food
Lopez, Choi, Dellawar, Cullen, Contreras, Rosenfeld, and Tomiyama’s report that “Satiation can play a role in regulating eating behavior, but research suggests visual cues may be just as important. In a seminal study by...
Sharing Spaces – The Long Read
The season of mingling is upon us! It seems that most of us pack in the majority of time we spend socializing with others during the last few months of the year. People have...
Scents to make us feel good!
When we’re mingling we’re often cooking and eating. How do the food smells we’re likely to encounter influence our time with others? Scents that make us feel nostalgic improve our mood, whether those scents...
Environmental Psychology in the News
The Wonders of Awe Eva Rothenberg (“Why Looking at Awe-Inspiring Art Could Lead to a Happier, Healthier Life,” 2023 https://www.cnn.com/style/article/awe-wonder-art/index.html) gets to the root of why awe is good for us. As she details,...
Same place same behaviour
Research study with mice indicates that “Environmental context plays a major role in chemical dependence and addiction, inducing or reinforcing compulsive drug-seeking behavior. . . . ‘To understand what this means in humans, simply...
Entertaining in a Small Space
Whether you’ll be able to entertain any but the very closest of friends in your tiny space will depend a lot on the space. If you can set up a seating area to share,...
Eating in darkness…
Veronique Greenwood’s article (“Some Restaurants Around the World Offer Dining With a Difference – Guests Eat in Complete Darkness. How Does This Change the Way We Taste?” 2023, https://www.bbc.com/future/article/20230411-what-dining-in-the-dark-does-to-your-tastebuds ) really gets you thinking...
Walkable Neighbourhoods and health
Wang, Narcisse, and McElfish share that “Data from the 2020 National Health Interview Survey were analyzed. . . . Compared with those in low-walkability neighborhoods, participants in high-walkability neighborhoods had increased odds of sufficient...
Packaging Colour and Taste!
Wang and Chang report that their “study takes popcorn packaging as an example to explore the impact of packaging colour on consumers’ taste perception and preference evaluation. . . . Four experimental package design...
Designing for Mental Health – The Long Read
Every day is not a good day, no matter what colour you paint the walls in your office and regardless of the pattern and texture of your entryway rug. The design of the places...
Feeling Better Physically, Via Design – The Long Read
You may be thinking that the only way your design decisions will influence your physical health is if that oh so pretty throw you buy to make your winter sofa cozy or that incredible...
Resolutions you should make for the year
Looking for New Year’s resolutions to ring in 2023? Yes? Then resolve in the year ahead to: Cut the clutter in your home, as discussed in this article. Add opportunities to mentally refresh, as...
Spiciness and Expectations
Wang, Yang, and Zheng studied how the the way hot sauces look how spicy we perceive them to be, determining that “red hot sauce still generates the strongest expected spiciness. Higher saturation of hot...
Babies and Sensory experiences
Ustun and colleagues’ research boosts our understanding of human sensory systems (and confirms that kale is vile). They report that “The diet of pregnant women exposes fetuses to a variety of flavours consisting of...
Circadian Rhythms and Weight Gain….
There’s a new reason to install circadian lighting: weight management. Teruel and colleagues determined that “Disruption of the circadian clocks that keep the body and its cells entrained to the 24-hour day-night cycle plays...
Avoid that coffee before you shop?
Biswas and team report that “Consumers often shop online and in physical stores immediately after or while consuming caffeine. This is further facilitated by the increasing prevalence of coffee shops and also with some...
Restaurant Design
When you’re in a restaurant, it’s likely that you have at least a passing interest in eating healthy. Design can help you do just that. If you are designing a new space for an...
Soundscapes and Eating
Peng-Li and colleagues report that “Soft nature sounds [ocean waves] and loud restaurant noises [chattering and tableware noises] were employed to induce emotional relaxation and arousal respectively. One hundred and one healthy university students...
What colour to paint café walls?
Cosgun and associates report the findings of a virtual reality based research project: “This study aims to determine the effects of wall covering materials (wood, concrete and metal) used indoors on participants’ perceptual evaluations....
Eating red…
Does the colour of your plates make a difference to the amount and what you eat? Steele and Rash how red dishes affect what we eat… They share that that two previously published “articles...