Why bother to Awe…

Awed humans do all sorts of good things. Shiny things can be awe inspiring, along with a slew of other designed elements.

We are awed not only by large size (think: the inside of a Gothic cathedral), but also through the use of exotic or unusual or hard-to-utilize materials, positively intriguing technology, and exceptional workmanship, for instance.

Happily, the same thing can awe us over and over again—it’s far from a once-and-done effect.

Why bother to awe? When people experience awe and after they do so, they:

• Feel less stressed and mentally less tired

• Process cognitive information more effectively

• Think more creatively

• Really seem to follow the Golden Rule, treating other people nicely and as they themselves would no doubt wish to be treated

• Are more curious, particularly about whatever has made them feel awed—if they seem awe inspiring art, they’re more curious about art, for instance.

• Are more open-minded

• Feel less rushed and are less impatient