Hotelification of the Office

Stacey Freed writes about firms’ efforts to encourage people to work onsite by making those sites oases of pleasure, really resorts for working. It remains to be seen if these attempts at “hotelification,” which likely transmit the nonverbal message that work is “fun” and doesn’t need to be taken too seriously, are successful long term. Freed (2024, “The Hotelification of Offices, With Signature Scents and Saltwater Spas,https://www.nytimes.com/2024/08/18/business/office-design-work-resort.html) shares that “With an office vacancy rate of about 20 percent in the…

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