Human motivation and groups of people

Gabriel and Schneider “propose that much of modern human behaviour can be understood as the outcome of a primitive and implicit desire for social embeddedness (i.e., a desire to belong to a larger, societal-level collective). Research from our lab suggests that people watch television, follow celebrities, and go to concerts and sporting events, at least in part, to fill this need.” These findings have design implications. Shira Gabriel and Veronica Schneider. “The Need for Social Embeddedness: Human Belong Goes Beyond…

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