Scenes seen and Tastes Tasted!

Wu, Li, and Spence confirm that what people are looking at and what they taste are related: “Compared to the urban condition, perceived aroma, freshness, fruitiness and pleasantness [of samples of orange juice] were rated significantly higher in the nature condition. On the other hand, flavour intensity and sweetness were rated significantly higher in the urban condition than in the natural condition.” Chunmao Wu, Pei Li, and Charles Spence. “Glassware Influences the Perception of Orange Juice in Simulated Naturalistic versus…

Become a member and log in to view this content and all the articles on The Space Doctors!

Please click here to sign up

Already a member? Log in here