How we name a scent affects how we “smell” it…

Did you know that what you call a scent or a smell affects how we smell that smell? Okumura and colleagues found that “Olfactory perception depends not only on olfactory inputs but also on semantic context. . . . We found that identical odorants labeled with different words were perceived differently. . . . These results suggest that multi-voxel patterns of piriform activity can be modulated by semantic context, possibly due to communication between the piriform cortex and the semantic…

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