Scenting and Branding…. yes this is a thing!

M. Brown, in a recent article in The New York Times reviews recent efforts by many to link their locations/products/services to specific scents in consumers’ minds (“When You Think About Your Credit Card, Does a Fragrance Come to Mind?” 2023, https://www.nytimes.com/2023/10/20/realestate/mastercard-fragrance-scent.html ). Over the last few decades, many sorts of organizations have been actively scentscaping environments they control to make desired outcomes (whether that’s increased sales or improved cognitive performance or something else entirely) more likely. As Brown reports in…

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