Hipification of Plants

In “Human Resources, for Plants, Steven Kurutz lays out the army of people out there keeping our indoor plants in good shape (New York Times, October 7, 2023, https://www.nytimes.com/2023/10/07/style/plants-jobs-creative-dcareer.html).

The fact that there are so many more people managing indoor plantings is consistent with the increased knowledge of the benefits of being around plants inside.  The science what plants, how many plants, etc., to use indoors is discussed in detail in this article.

Kurutz shares info about “a new plant crowd — people who worked in theater, media, fashion and the arts before deciding that they would be happier taking care of monsteras and birds of paradise. . . . It may seem like a leap to go from working on documentaries to pulling weeds, but plant care has come to be regarded as a career akin to working in design or the arts. . . The hipification of the plant business fits in with related movements in fashion, cuisine and design that came along around the turn of the century. . . . interior designers moved away from anything rococo to a refined version of Grandmother’s house in the woods. . . . the emergence of biophilic design, which brings natural elements to homes and offices to promote a sense of well-being, lush plant displays became essential to Silicon Valley start-ups and established companies alike.”