More than what’s in your wine glass…

Professor Joy (I am not making this up!) and team from the University of British Columbia assessed “a number of items including the material features of the winery and the sensorial theme, such as music and lighting. They took note of everything including the landscape, architecture, views from the windows, layout of the store and the physical space of the tastings. Even the social interaction between staff and customers was considered. Each of these elements are subjectively perceived and work…

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