Yummy scents and then bang goes the diet! The lasting smell of temptation!

Chae, Yoon, Baskin and Zhu link smells and food consumed, studying “the effects of indulgent food scents [the smell of chocolate chip cookies baking, for example] on preference for indulgent food items. . . . we propose that extended exposure to an indulgent olfactory cue influences motivation by activating one’s diet goal, resulting in reduced intended indulgent food consumption. A set of 5 studies offer systematic support to this proposition.” Boyoun Chae, Sangsuk Yoon, Ernest Baskin and Rui Zhu.  2023. “The…

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