Sound Effects on Sights

Sounds have such a profound effect on us. Williams and teammates share that “Visual object recognition is not performed in isolation but depends on prior knowledge and context. Here, we found that auditory context plays a critical role in visual object perception. . . . we demonstrated across two experiments . . . that the representations of ambiguous visual objects were shifted toward the visual features of an object that were related to the incidental sound. . . . these…

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