How to shape your products

Of course it depends on what product you are selling, but this is interesting research. Shi, Mai, and Mo report that “this research explores how anthropomorphic products’ humanlike body shapes influence consumer evaluation and purchase intention (PI). Findings . . . indicate that a chubby product shape is more likely to trigger perceptions of Agreeableness, whereas a thin humanized shape is more likely to trigger perceptions of Conscientiousness. Moreover, product attitudes are more favorable and PI is higher when products’…

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