The bolder the colour, the more we pay?

Garay, Perez, and Pulga probed responses to colour palettes used in paintings and report that “Most existing literature has ignored the potential effects that color intensity may have on art prices. . . . We examine 1627 paintings executed by the ‘Big Five’ Latin American artists (Rivera, Tamayo, Lam, Matta, and Botero), and sold at Sotheby’s and Christie’s between 2003 and 2017, to analyze this impact. We find strong evidence indicating that paintings that are more intense in color fetch…

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