How do we decide?

If you are a company owner, how should your customer service look? Beeler and colleagues focus on judgments of digital assistant technologies, but what they learned can likely be extrapolated to other contexts: “ability assessments are dependent upon both the use context (i.e., automation versus augmentation; disclosure of automation) and individual characteristics (i.e., consumer mood state and consumer preference for human interaction). . . . some consumers simply prefer people over technology, regardless of the technological capabilities of the digital…

Become a member and log in to view this content and all the articles on The Space Doctors!

Please click here to sign up

Already a member? Log in here