Weather affects our opinion!

Reviews may not be as objective as they seem. Brandes and Dover researched how weather conditions influence user reviews; they report that their study “uses a unique dataset that combines 12 years of data on hotel bookings and reviews, with weather condition information at a consumer’s home and hotel address. The results show that bad weather increases review provision and reduces rating scores for past consumption experiences. Moreover, 6.5% more reviews are written on rainy days and that these reviews are…

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