Why do some things become clutter?

Ever wondered why some of your stuff becomes clutter? Jonah Berger has written a paper with Jacqueline Rifkin (“How Nonconsumption Can Turn Ordinary Items Into Perceived Treasures”) that indicates why some items become “clutter.” In a discussion of this paper, Berger reports on “a specialness spiral. You take an ordinary item and forgo using it once. Because of that, you start to see it as a little more special. . . . The next opportunity has to be even better,…

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