Pink and Green and how we perceive the taste

De Sousa and colleagues report that “participants expected the coffee associated with the pink label to taste sweeter than the green labelled coffee, whereas the coffee associated with the green label was expected to be more acidic than the pink labelled coffee. . . . consumers’ expectations did not carry over to influence the actual tasting experience. . . .previous literature show[ed] . . . the angular shape increased the expectation of acidity when compared to the round shape. .…

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