Trying to increase the likelihood that someone will eat something? Consider Zhou, Chen, and Li’s findings: “Despite being a fundamental food feature, the effect of food shapes has been underexplored. This study demonstrates that giving hedonic [pleasure-related] foods a round shape increases their desirability, choice probability, and consumption. However, this effect does not apply to utilitarian foods. Such asymmetric effects are attributed to the positive affect [emotion] elicited by a round shape and not to the food’s shape typicality, food…