Sight-Sound Links

Did you know that our environment affects how we read and process information. This is a handy bit of information for advertisers, designers, or anyone trying to enhance their messaging to their readers. So, for instance, if you’re lobbying the government, consider where they are reading it; if you are pitching to parents, consider where they will likely be consuming your flyer or visual advert. Neo, Shepley, and Niederdeppe collected data in “two noise (High: 75dB LAeq, low: 30dB LAeq)…

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