Designing for Creativity

Recently published research confirms links between thinking creatively and being in less energizing spaces.  Needle and Mallia  report that  “Open-office plans have become the dominant mode for creative workplaces, designed to encourage collaboration. . . .This  study surveys people working in advertising and the creative industries, assessing perceptions of productivity and satisfaction with work environment.

A majority of respondents yearned for solitude to complete certain tasks. Findings suggest that open-office environments may indeed undermine creative productivity, not just among introverts, but others as well.”

Also it is interesting to note that being able to see other people significantly increases how energised we are.

Rose Needle and K. Mallia. “Creatives in the Office: Personality and the Environmental Effects of Workspace.”  Journal of Current Issues and Research in Advertising, in press, https://doi.org/10.1080/10641734.2020.1770144