Do you sometimes find that the names for things just seem wrong? New research by Sidhu and colleagues may make it clearer why that happens. The researchers report that “Sound symbolism refers to associations between language sounds (i.e., phonemes) and perceptual and/or semantic features. One example is the maluma/takete effect: an association between certain phonemes (e.g., /m/, /u/) and roundness [as, for example, with maluma], and others (e.g., /k/, /ɪ/) and spikiness [as, for instance, with takete]. While this association…