Why Certain Shapes Make Us Buy More – “Science News”

Chen and colleagues link particular nonverbal messages to  package shapes; it is likely that their findings are useful more generally.   The researchers found that “a tall, slender package creates the perception of higher brand status to a significantly greater extent than a short, wide package. Therefore, retailers in the high-end market can stock more products in tall, slender packages to communicate and enhance their positioning. . . . Retailers in the low-end market, on the other hand, face more complicated…

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