When the Red Light doesn’t Necessary mean Stop – “Science News”

Pontes and Williams’ recent research is useful whenever people are trying to encourage or discourage people from gambling, taking risks.  The investigators share that “In general, people make more risk averse choices, gambling less and less often when primed with [shown] the color red over other colors. . . . But when participants feel lucky or are from Asian Chinese backgrounds the effect is reversed and they take more risks when primed with the color red.” Nicolas Pontes and Laura…

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