Why to Scent Subtly!

Humans “communicate” extensively via scents, according to research recently published by Hofer, Chen, and Schaller; these findings support subtle scentscaping. In another of our “in the news” articles, here is some really interesting information to wow your colleagues with. Hofer and colleagues found that  “People readily perceive and react to the body odors of other people, which creates a wide range of implications for affective, cognitive, and behavioral responses. . . . . Like physical appearance, body odor reflects personal characteristics…

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