What you wear can influence what you eat…

Wang and colleagues link clothing worn and food selections made, it may be possible to apply their findings  more generally, but whether this sort of extension is reasonable will need to be directly investigated.   The Wang-lead team found that “formal and informal clothes styles can activate different clothes-image associations and thus make consumers more likely choose a food type (healthy or unhealthy) that is congruent with a specific set of clothes-image associations, referred to as clothes-food congruence. For example, wearing…

Become a member and log in to view this content and all the articles on The Space Doctors!

Please click here to sign up

Already a member? Log in here