Pantone Colour of the Year 2020 – Classic Blue

In 2020, Classic Blue was named colour of the year by Pantone Color Institute, a leading source of colour expertise, the Pantone Color Institute provides colour insights and solutions and announces a different colour every year. Selecting Classic Blue as the colour for 2020 has proved a prophetic choice.  People crave familiarity when stressed, and 2020 has been quite a stressful year for many individuals—Classic Blue is nothing if not a familiar colour.  Also, blues tend to be linked to thoughts of credibility, trustworthiness, and competence, all of which are desirable associations as the world collectively tunnels its way out from under a pandemic.

Across the planet, people are also more likely to select a blue as their favorite colour than any other colour, and Classic Blue is a middle-of-the-road blue, so people are likely to have positive feelings about its use, on clothes, appliances, furnishings, and throughout our worlds.

An additional benefit of Classic Blue:  people generally feel cooler in a space that features cool colours, so maybe its use will save a little on the energy consumed for air conditioning as our climate warms.

Bravo Pantone for picking Classic Blue as the colour of the year for 2020.  You’ve selected the perfect colour, from a psych perspective, to help viewers temper our individual stresses and subdue our societal demons