Increase in uniqueness fading

Chopik and associates report that “Recent research and polling suggest that people may be more reluctant to express themselves and stand out than in previous years. . . . We examined changes in need for uniqueness among 1,339,160 Internet respondents . . . from 2000 and 2020. Across the 20-year period, participants who completed the survey more recently reported a lower need for uniqueness, particularly in terms of not wanting to defend their beliefs in public forums and caring more…

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