Visual density and choices made by people who are suffering ill health

Yi and colleagues found “that consumers under disease threat are less willing to buy products presented in a dense display. This is because disease threat activates a high-density avoidance mindset, which is carried over to the way in which products are placed. Moreover, this effect is mitigated [reduced] when diseases are noninfectious or when disinfectant products are displayed. A set of four studies, which adopt lab and field settings, using different manipulations and measures, provide convergent evidence for these effects.…

Become a member and log in to view this content and all the articles on The Space Doctors!

Please click here to sign up

Already a member? Log in here