Line Orientations, Implications

Joye and Fennis studied record album covers and found that “Based on the perceptual preference for visual stimuli with cardinal (orthogonal) over oblique (tilted) line/edge orientations (a phenomenon known as the ‘oblique effect’), albums with a predominance of cardinal line/edge orientations in their artwork should perform better than albums with more oblique artwork, as indicated by the albums’ market performance and consumers’ listening behavior. Study 1, using secondary data, shows that the cardinality of album artwork is a positive predictor…

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