Sleboda and team’s work may be handy as you attempt to convince your family and friends to act in more environmentally responsible ways. The researchers collected data as “Participants chose between one gourmet food gift basket without meat and dairy and another with meat and dairy. . . . the gourmet food gift basket without meat and dairy was less likely to be chosen when its label focused on its content (stating ‘vegan’ or ‘plant-based’) rather than on its benefits…