More Benefits of Feeling Awed

We can be awed by design in a variety of ways, for example, via exquisite workmanship or use of unique or special materials. Prade and Saraglou share that “Given that awe experiences promote collective identity and decrease self-importance, we reasoned that they should lead individuals to be more prone to cherish social conformity value and to adopt conformity behaviors. In two online experiments . . . compared to neutral and amusement emotional states, awe was found to drive individuals to…

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