Carefully consider the Cart

This is an interesting one. Ever wondered why shopping trolley handles are the way they are? Ever wondered if they were designed differently how that would affect our spending habits? Well, Estes and Streicher report that “Prior research on ergonomics indicates that standard shopping carts, which are pushed via a horizontal handlebar, are likely to activate arm extensor muscles. Prior research on arm muscle activation, in turn, suggests that arm extensor activation may elicit less purchasing than arm flexor activation.…

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