Naming something? Add Nature!

If you want to give the impression that something is of value, then add some “nature” to it. Hahnel-Peeters and colleagues report that “In Study 1, we conducted a content analysis of the naming conventions of apartment buildings and residential neighborhoods. We hypothesized that there would be more nature words (e.g., valley, river, arbor) in apartment and neighborhood names than nonnature words (e.g., 4th Street; Renaissance, Washington). . . . Results strongly supported our hypothesis; There were 52% more nature words than…

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