Don’t be fooled into not Recycling…

Van Doorn and Kurz found that “when presented with [recycling] options people may come to psychologically frame their waste creation as a contribution to the collective good that makes them feel good about themselves. . . . making people aware of initiatives designed to limit the environmental damage of their consumption can go beyond hampering attempts to reduce waste . . . or increasing the quantity of recyclable products consumed. . . . communicating such initiatives can actually cause people…

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