Red = Risk, unless you’re in China

Can seeing Red negatively influence Stock Market Liquidity? This is an interesting piece of research. We have written before about how the colour red influences our choices. In this month’s round up of Science News, we spotted an article by Bazley, Cronqvist, and Mormann published in Management Science in which they report “that using the color red to represent financial data influences individuals’ risk preferences, expectations of future stock returns and trading decisions. The effects are not present in people who are…

Become a member and log in to view this content and all the articles on The Space Doctors!

Please click here to sign up

Already a member? Log in here